Mansion Global: “Flurry of New Condos Set to Transform Los Angeles Skyline”

March 8, 2017

Flurry of New Condos Set to Transform Los Angeles Skyline

New luxury units coming to LaLa Land this spring

March 8, 2017 By Beckie Strum

A flood of development to Downtown Los Angeles is poised to give the city’s unremarkable skyline—a flat, unfocused sprawl of buildings—a massive facelift over the next decade.

Among the flurry of construction in the West Coast metropolis are high-end residential towers, including multimillion-dollar condominiums, such as the penthouses at the new Metropolis mini-city on the edge of South Park and the Financial District.

MORE: ‘Silicon Beach’ Boosts Prices in Los Angeles, and Slowdown Isn’t Likely Anytime Soon

In Downtown, more than 2,500 new condo units were under construction and more than 6,000 new residential units were proposed in the third quarter of last year, according to the latest market report by the city’s Downtown Center Business Improvement District.

Angelenos are seeing a resurgence of the city’s center thanks to the residential construction boom, which is transforming Downtown into a “live, work, play” area, said Michael Rudis, a senior research analyst for Newmark Grubb Knight Frank, in Knight Frank’s Global Cities 2017 report.

“The region’s growing population and traffic congestion is causing planning departments to work enthusiastically with developers to construct high-density, transit-oriented developments,” Mr. Rudis said.

Accordingly, prices for new developments are on the rise as amenity-rich multi-family buildings come on the market. Average price per square foot was $1,095 by the end of 2016, a 14% increase from a year prior, according to the latest quarterly report from appraisal firm Miller Samuel.

New apartment units are also selling swiftly. On average, it took a third less time to sell condos in new developments than it did a year ago, according to the Miller Samuel report.

Indeed, the condo market all around Los Angeles has seen significant growth over the past year. In Beverly Hills, the median condo sales price grew 12.5% in 2016, to $1.35 million; and in Century City-Westwood, the median sales price grew 17%, to $900,000, according to Miller Samuel.

Here’s a snapshot of new high-end developments, where units will sell in the coming year.

Metropolis Los Angeles Tower 2 at 877 Francisco St., Downtown

GREENLAND HOLDING GROUP
The Metropolis mega project in Los Angeles, by Shanghai-based developer Greenland, will feature four towers, including one hotel and three condominiums. The first phase was the hotel and Tower 1, a 38-floor condo offering apartments and penthouses with views over Los Angeles.

The second phase of Metropolis includes Tower II, a 40-floor condominium with a similar concept to Tower I, with designer-appointed units and a ninth-level, 1.5-acre recreational area. Additional amenities include an outdoor, four-lane swimming pool and spa; activities like volleyball, yoga and cycling; a dog park and children’s play area, according to the developer.

The second phase of the project—which also includes Tower 3, the tallest condo of the bunch at 58 stories—is expected to be completed next year. In the meantime sales have started on Tower 2 through brokerage Douglas Elliman.

Number of units: 514
Price range: $700,000 to over $2 million
Developer/architect: Greenland USA/Gensler
Apartment sizes: Studios, one bedrooms, two bedrooms
Amenities: A 1.5-acre sky park and resort-style pool
Website: metropolislosangeles.com

The Residences at 8500 Sunset Blvd., West Hollywood

CIM Group

The Residences are comprised of two eight-story towers in the heart of West Hollywood’s Sunset Strip. “For decades the Strip has been one of the most-recognized and vibrant destinations in Los Angeles for its array of leading culinary, distinctive retail, and renowned entertainment establishments,” Terry Wachsner, principal of property management at CIM Group, said in a statement about the new development.

The building will offer 190 condominiums, including 17 studios, 118 one-bedrooms, 55 two-bedrooms and eight multi-level two-bedroom residences. Pricing and sales are expected to begin soon.

Number of units: 190
Price range: Not yet revealed
Developer/architect: CIM Group/Skidmore, Owings & Merrill LLP and Lorcan O’Herlihy Architects
Apartment sizes: Studios, one bedrooms, two bedrooms
Amenities: Open-air plaza and a pool deck with views of the Los Angeles skyline
Website: 8500sunset.com

TEN50 at 1050 S. Grand Ave., South Park

STEELBLUE

Ten50 boasts itself as the first high-rise condominium building in Downtown Los Angeles in nearly a decade. The 25-story glass-lined residences, designed by architecture firm HansonLA, are expected to be completed early this year, according to the development’s website.

The $100 million project will offer around 250 parking spaces, as well as a sixth-floor pool deck with cabanas, a fitness center, entertainment rooms and green landscaping. Developers are also marketing the building as having the first drone landing pad, which they envision will be useful for the kind of drone deliveries Amazon has been testing.

Number of units: 151
Price range: From the $600,000s to over $4 million
Developer/architect: Trumark Urban/HansonLA
Apartment sizes: One bedrooms and two bedrooms
Amenities: Fitness studio and yoga deck, screening room, drone delivery, pool, lounge and private dining room
Website: ten50.la

Beverly West at 1200 Club View Drive, Santa Monica

Beverly West, a luxury 22-floor condominium located across from the Los Angeles Country Club, has launched sales in the building in select waves.
Seventeen units hit the market in early February ranging from $3.54 million to $12.15 million.

The most expensive of the bunch, Unit 16S, has 4,158 square feet of living space featuring Armani Casa interiors with panoramic views. The building’s amenities include a fitness center, a saltwater pool and a sunbathing deck. Most floors only have two apartments, which are accessible from private elevators.

Number of units: 35
Price range: $3.5 million to over $20 million
Developer/architect: Emaar North America/Richard Keating
Apartment sizes: Two bedrooms, three bedrooms and four bedrooms
Amenities: Fitness center, a saltwater pool and a sunbathing deck
Website: beverlywestresidences.com

Mr. C Residences at 1224 Beverwil Drive, Beverly Hills

The Agency

This development, designed by architect Ray Kappe and designer Marcello Pozzi, houses just five ultra-high-end townhouses serviced by the neighboring Mr. C Beverly Hills hotel. Residents will have access to the hotel’s concierge services and acclaimed—and pricey—restaurant, Mr. C, according to the development’s website.

Residents will also get access to the hotel’s pool terrace, spa and beauty facilities, private fitness center with classes, and event spaces. Sales on the units, marketed by The Agency, will begin soon, according to the real estate agents.

Number of units: 5
Price range: Not yet announced
Developer: Morning View Hotels
Architect: Ray Kappe
Designer: Marcello Pozzi
Apartment sizes: Four-floor townhouses from 1,990 to 3,358 square feet
Amenities: Spa and salon, concierge, meeting rooms, swimming pool, fitness center
Website: mrcresidences.com

Cavalleri at 6487 Cavalleri Road, Malibu

CAVALLERI MALIBU

The developer of this 10-acre, gated development is taking a former rental community and converting it into luxury condominiums in California’s star-speckled Malibu (which is less than an hour from Los Angeles). The final project, which is expected to finish this year, will contain 40 two-bedroom units and 28 three-bedroom units, ranging in size from 1,577 to 2,200 square feet.

The extensive grounds will provide space for an array of outdoor amenities, including walking trails, tennis courts, a meditation labyrinth and a dog park, according to the developers. Landscape architect Pamela Burton will reintroduce native plants to the green areas. The building is also minutes from beaches and top dining spots.

Number of units: 68
Price range: From $900,000 to more than $1.895 million
Developer/architect: Pacific Eagle Holdings Corporation/Edmonds + Lee Architects
Apartment sizes: Two bedrooms and three bedrooms
Amenities: A 52-foot swimming pool, outdoor dining pavilion, yoga terrace, two tennis courts and acres of gardens
Website: cavallerimalibu.com

The Business Journals: “TEN50 Welcomes First Residents and Ushers in New Era Of High-Rise Homeownership in Downtown Los Angeles”

March 7, 2017

TEN50 Welcomes First Residents And Ushers In New Era Of High-Rise Homeownership In Downtown Los Angeles

More than 100 new homeowners set to move into Downtown Los Angeles’ newest condominium building

LOS ANGELESMarch 7, 2017 /PRNewswire/ — TEN50, the highly-anticipated residential tower in downtown Los Angeles, began welcoming its first residents to the building last week. Developed by Trumark Urban and designed by celebrated firms HansonLA and Handel Architects, the 25-story tower in downtown’s bustling South Park neighborhood offers 151 one- and two-bedroom condominiums and an unparalleled collection of amenities. Since launching sales in mid-2016, TEN50 has been addressing the for-sale housing shortage in a market that has seen tremendous growth over the last five years. The building will welcome more than 100 new homeowners over the coming weeks.

“We couldn’t be more excited to welcome our first residents to the neighborhood. High-rise living is changing; Los Angeles is changing, and our homeowners have embraced this evolution,” said Arden Hearing, Managing Director at Trumark Urban. “The sales success that we’ve experienced to date speaks volumes to the demand for for-sale housing in downtown Los Angeles and the desire of Angelenos to live in the midst of a thriving culture scene all set in a convenient, walkable location.”

Among the resort-style amenities that residents now have access to is “The Fifty”, an approximately 13,000-square-foot indoor/outdoor lounge that flows seamlessly from the plunge pool to the tranquil yoga garden with sweeping city views. This sixth floor amenity terrace gives way to manicured green spaces, barbecue grills, fire pits and private dining/lounge areas perfect for everyday relaxation and intimate resident events. The country’s first high-rise, residential drone landing pad also sits on the outdoor deck where residents will be able to coordinate drone deliveries via their smartphone. Residents also have access to a state-of-the-art fitness center, business center, screening room and more upon move-in.

“We looked around at several condominiums in South Park but we didn’t love the open loft style residences we were seeing. Once we saw TEN50, we knew nothing else would compare,” said new homeowners Albert and Jessica Alikin. “We love the functionality of having an enclosed floorplan. Best of all, the building will only have 151 units, making it a more intimate community. We both work nearby and love that we can avoid the worst part of living in Los Angeles — sitting in traffic!”

Trumark Urban is also proud to support their long-standing partnership with charity: water, a non-profit organization dedicated to bringing clean and safe drinking water to people in developing countries. For every 50 homes built, Trumark Urban provides and serves 200 people with fresh, clean water. In total, 600 people will have safe drinking water as a result of the homes purchased at TEN50.

An event was held on February 23 to celebrate the grand opening of TEN50 with more than 400 people in attendance. The Sales Gallery is located at 1057 S. Olive Street and is open to the public seven days a week. Pricing for the one- and two-bedroom homes starts from the $600,000s and ranges up to over $4 million for penthouses.

For more information, visit http://ten50.la/ and follow us on FacebookTwitter and Instagram.

About Trumark Urban
Trumark Urban develops high-density condominiums and commercial projects in global gateway markets with a focus on core urban neighborhoods close to jobs, transit and local businesses. With offices in San Francisco and Los Angeles, the firm has a portfolio of over 1+ thousand condominiums and 1+ million square feet representing over $1+ billion investment commitment. www.trumarkurban.com

The Trumark Group of Companies is a diversified real estate developer and builder with expertise in land acquisition, homebuilding, community design, entitlements and office, R&D and retail development. Trumark has raised more than $460 million of equity and funded 25 projects since the depth of the recession in 2009. www.trumarkco.com

Trumark Homes is a new generation homebuilder that is nimble, focused and unburdened by broken projects of the past. Its pipeline exceeds 2,000 lots in core in-fill areas of California, representing more than $2.8 billion in future revenue. www.trumarkhomes.comTruBlu BlogFacebookTwitterLinkedIn

Trumark Communities is a residential land development platform focused on acquiring, developing and selling improved lots in master planned communities. Its current pipeline includes three master planned communities with a combined 2,100 lots that represent total projected revenue in excess of $500 million. www.trumarkcommunities.com.

Trumark Commercial, which builds, leases and sells commercial buildings, has entitled or developed approximately two million square feet of office, R&D, retail and hotel properties in the northern portion of the Golden State. www.trumarkco.com

Dwell: “Downtown Los Angeles’ Highly-Anticipated TEN50 Towers Welcomes First Residents”

Downtown Los Angeles’ Highly-Anticipated TEN50 Towers Welcomes First Residents

March 7, 2017

TEN50, the highly-anticipated residential tower in downtown Los Angeles, began welcoming its first residents to the building last week. Developed by Trumark Urban and designed by celebrated firms HansonLA and Handel Architects, the 25-story tower in downtown’s bustling South Park neighborhood offers 151 one- and two-bedroom condominiums and an unparalleled collection of amenities. Since launching sales in mid-2016, TEN50 has been addressing the for-sale housing shortage in a market that has seen tremendous growth over the last five years. The building will welcome more than 100 new homeowners over the coming weeks.

Among the resort-style amenities that residents now have access to is “The Fifty”, an approximately 13,000-square-foot indoor/outdoor lounge that flows seamlessly from the plunge pool to the tranquil yoga garden with sweeping city views. This sixth floor amenity terrace gives way to manicured green spaces, barbecue grills, fire pits and private dining/lounge areas perfect for everyday relaxation and intimate resident events. The country’s first high-rise, residential drone landing pad also sits on the outdoor deck where residents will be able to coordinate drone deliveries via their smartphone. Residents also have access to a state-of-the-art fitness center, business center, screening room and more upon move-in. Visit www.ten50.la for more information.

Yahoo News: “TEN50 Welcomes First Residents And Ushers In New Era Of High-Rise Homeownership In Downtown Los Angeles”

TEN50 Welcomes First Residents And Ushers In New Era Of High-Rise Homeownership In Downtown Los Angeles

March 7, 2017

LOS ANGELES, March 7, 2017 /PRNewswire/ — TEN50, the highly-anticipated residential tower in downtown Los Angeles, began welcoming its first residents to the building last week. Developed by Trumark Urban and designed by celebrated firms HansonLA and Handel Architects, the 25-story tower in downtown’s bustling South Park neighborhood offers 151 one- and two-bedroom condominiums and an unparalleled collection of amenities. Since launching sales in mid-2016, TEN50 has been addressing the for-sale housing shortage in a market that has seen tremendous growth over the last five years. The building will welcome more than 100 new homeowners over the coming weeks.

“We couldn’t be more excited to welcome our first residents to the neighborhood. High-rise living is changing; Los Angeles is changing, and our homeowners have embraced this evolution,” said Arden Hearing, Managing Director at Trumark Urban. “The sales success that we’ve experienced to date speaks volumes to the demand for for-sale housing in downtown Los Angeles and the desire of Angelenos to live in the midst of a thriving culture scene all set in a convenient, walkable location.”

Among the resort-style amenities that residents now have access to is “The Fifty”, an approximately 13,000-square-foot indoor/outdoor lounge that flows seamlessly from the plunge pool to the tranquil yoga garden with sweeping city views. This sixth floor amenity terrace gives way to manicured green spaces, barbecue grills, fire pits and private dining/lounge areas perfect for everyday relaxation and intimate resident events. The country’s first high-rise, residential drone landing pad also sits on the outdoor deck where residents will be able to coordinate drone deliveries via their smartphone. Residents also have access to a state-of-the-art fitness center, business center, screening room and more upon move-in.

“We looked around at several condominiums in South Park but we didn’t love the open loft style residences we were seeing. Once we saw TEN50, we knew nothing else would compare,” said new homeowners Albert and Jessica Alikin. “We love the functionality of having an enclosed floorplan. Best of all, the building will only have 151 units, making it a more intimate community. We both work nearby and love that we can avoid the worst part of living in Los Angeles —sitting in traffic!”

Trumark Urban is also proud to support their long-standing partnership with charity: water, a non-profit organization dedicated to bringing clean and safe drinking water to people in developing countries. For every 50 homes built, Trumark Urban provides and serves 200 people with fresh, clean water. In total, 600 people will have safe drinking water as a result of the homes purchased at TEN50.

An event was held on February 23 to celebrate the grand opening of TEN50 with more than 400 people in attendance. The Sales Gallery is located at 1057 S. Olive Street and is open to the public seven days a week. Pricing for the one- and two-bedroom homes starts from the $600,000s and ranges up to over $4 million for penthouses.

For more information, visit http://ten50.la/ and follow us on FacebookTwitter and Instagram.

About Trumark Urban
Trumark Urban
 develops high-density condominiums and commercial projects in global gateway markets with a focus on core urban neighborhoods close to jobs, transit and local businesses. With offices in San Francisco and Los Angeles, the firm has a portfolio of over 1+ thousand condominiums and 1+ million square feet representing over $1+ billion investment commitment. www.trumarkurban.com

VUE: “West Coast Waves: VR Taking Over Luxury Real Estate”

West Coast Waves: VR Taking Over Luxury Real Estate

MARCH 6, 2017 By Rachel Montel

Timbers Kauai

When it comes to buying real estate, particularly the residential sort, choosing one’s space can be a perilous task. This is especially true when considering a residence that is half the world away (or just plain not built yet). This is where virtual reality comes in. Thanks to advances in tech, we’re seeing more and more buildings and complexes use virtual 360 tours to show prospective buyers just what it’s like to walk through their future spaces.

DSC_6560-20Virtual reality offers for a fresh perspective on custom design by allowing a futuristic display. The unique virtual reality allows buyers to experience the real estate before even being built, or even fully designed. After the virtual reality experience, custom design can be implemented based on buyer preferences, a truly ideal way to create one’s dream home. For us Northeastern residents, buying real estate across the country, especially on the West Coast, can be challenging without fitting in a few plane rides. Luckily so many luxury developments are embracing this tech-forward idea of incorporating VR into their marketing strategy. Here are a few leaders in western real estate from California to the Aloha State that are making use of VR in their day-to-day sales.

View from Pacific Penthouse

View from The Pacific’s Penthouse

The Pacific Penthouse Collection, developed by Trumark Urban, and designed by Handel Architects has implemented a full virtual reality build out of one of their penthouse shells. The Penthouse Collection includes four grand penthouses and seven penthouses that can be fully customized in San Francisco, California. Floor plans range from 2,100 square feet to 4,000 square feet. Additionally, multiple penthouses may be purchased for up to 8,000 square feet residence. Designer and contractor recommendations are available. The Pacific is the only new residential development in the Pacific Heights area in several decades. The building itself is located near high-end retail, Michelin-starred restaurants, boasting an exterior which evokes a modern interpretation of classic Victorian aesthetic.

Toscana CC

Toscana Country Club

Toscana Country Club, a leader in the virtual reality real estate market, offers upscale, private residential in Indian Wells, California, a town known for hosting some of the country’s most prominent tennis tournaments. The residences experience an Italian-influenced architecture and design that range in price from $995,000 to over $4 million. Likewise, Toscana Country Club offers an 18-hole golf course, a performance center, dining facilities, a boutique, and a spa and sports club. Additional amenities to be introduced in fall of 2017 include a casual restaurant, resort-style pool, event lawn, pavilion and two additional tennis courts. Toscana’s true appeal is in its commitment to a Tuscan-inspired lifestyle right in the picturesque flats of Indian Wells.

timbers

Timbers Kauai

Timbers Kauai – Ocean Club & Residences is a 450-acre resort in Hawaii. When complete, amenities will include a boutique hotel and spa, golf course, and restaurants in addition to a golf course along the Pacific Ocean, shoreline trails, Running Waters Beach, tennis courts, and lagoons. The virtual reality tour offers the Ocean Club and Residencies panoramic tour of Building A at Timbers Kauai and the lagoon-overlooking Building B. The VR experience at Hokuala is perfect for buyers who are interested in purchasing space beyond the West Coast U.S.

A look inside The Austin

A look inside The Austin

The Austin, San Francisco’s latest residences, builds on the latest California organic modernism design philosophy and offers tech-focused residences and amenities fit for today’s modern professional. This location offers high-tech amenities for mobile professionals such as a Zen-inspired courtyard for relaxation, dog washing facilities, indoor bike storage, and a front desk concierge. Interestingly, the Austin is equipped with conference rooms throughout for an ideal professional environment that transition to dinner tables at night.

TEN50 Welcome First Residents and Ushers in New Era of High-Rise Homeownership in Downtown Los Angeles

TEN50 WELCOMES FIRST RESIDENTS AND USHERS IN NEW ERA OF HIGH-RISE HOMEOWNERSHIP IN DOWNTOWN LOS ANGELES

More than 100 new homeowners set to move into Downtown Los Angeles’ newest condominium building

LOS ANGELES, CALIF.— (March 7, 2017) – TEN50, the highly-anticipated residential tower in downtown Los Angeles, began welcoming its first residents to the building last week. Developed by Trumark Urban and designed by celebrated firms HansonLA and Handel Architects, the 25 -story tower in downtown’s bustling South Park neighborhood offers 151 one- and two-bedroom condominiums and an unparalleled collection of amenities. Since launching sales in mid-2016, TEN50 has been addressing the for-sale housing shortage in a market that has seen tremendous growth over the last five years. The building will welcome more than 100 new homeowners over the coming weeks.

͞”We couldn’t be more excited to welcome our first residents to the neighborhood. High-rise living is changing; Los Angeles is changing, and our homeowners have embraced this evolution,” said Arden Hearing, Managing Director at Trumark Urban. “The sales success that we’ve experienced to date speaks volumes to the demand for for-sale housing in downtown Los Angeles and the desire of Angelenos to live in the midst of a thriving culture scene all set in a convenient walkable location.”

͟Among the resort-style amenities that residents now have access to is “The Fifty”, an approximately13,000-square-foot indoor/outdoor lounge that flows seamlessly from the plunge pool to the tranquil yoga garden with sweeping city views. This sixth floor amenity terrace gives way to manicured green spaces, barbecue grills, fire pits and private dining/lounge areas perfect for everyday relaxation and intimate resident events. The country’s first high-rise, residential drone landing pad also sits on the outdoor deck where residents will be able to coordinate drone deliveries via their smartphone. Residents also have access to a state-of-the-art fitness center, business center, screening room and more upon move-in.

“We looked around at several condominiums in South Park but we didn’t love the open loft style residences we were seeing. Once we saw TEN50, we knew nothing else would compare,” said new homeowners Albert and Jessica Alikin. “We love the functionality of having an enclosed floorplan. Best of all, the building will only have 151 units, making it a more intimate community. We both work nearby and love that we can avoid the worst part of living in Los Angeles –sitting in traffic!”

Trumark Urban is also proud to support their long-standing partnership with charity: water, a non-profit organization dedicated to bringing clean and safe drinking water to people in developing countries. For every 50 homes built, Trumark Urban provides and serves 200 people with fresh, clean water. In total, 600 people will have safe drinking water as a result of the homes purchased at TEN50.

An event was held on February 23 to celebrate the grand opening of TEN50 with more than 400 people in attendance. The Sales Gallery is located at 1057 S. Olive Street and is open to the public seven days a week. Pricing for the one- and two-bedroom homes starts from the $600,000s and ranges up to over $4 million for penthouses.

For more information, visit http://ten50.la/ and follow us on Facebook, Twitter and Instagram.

About Trumark Urban

Trumark Urban develops high-density condominiums and commercial projects in global gateway markets with a focus on core urban neighborhoods close to jobs, transit and local businesses. With offices in San Francisco and Los Angeles, the firm has a portfolio of over 1+ thousand condominiums and 1+ million square feet representing over $1+ billion investment commitment. www.trumarkurban.com

The Trumark Group of Companies is a diversified real estate developer and builder with expertise in land acquisition, homebuilding, community design, entitlements and office, R&D and retail development. Trumark has raised more than $460 million of equity and funded 25 projects since the depth of the recession in 2009. www.trumarkco.com

Trumark Homes is a new generation homebuilder that is nimble, focused and unburdened by broken projects of the past. Its pipeline exceeds 2,000 lots in core in-fill areas of California, representing more than $2.8 billion in future revenue. www.trumarkhomes.com, TruBlu Blog, Facebook, Twitter, LinkedIn

Trumark Communities is a residential land development platform focused on acquiring, developing and selling improved lots in master planned communities. Its current pipeline includes three master planned communities with a combined 2,100 lots that represent total projected revenue in excess of $500 million. www.trumarkcommunities.com.

Trumark Commercial, which builds, leases and sells commercial buildings, has entitled or developed approximately two million square feet of office, R&D, retail and hotel properties in the northern portion of the Golden State. www.trumarkco.com

 

Bisnow: “Trumark Urban Reports Strong Condo Sales Activity”

March 6, 2017

Trumark Urban Reports Strong Condo Sales Activity

March 06, 2017 Julie Littman

Trumark Urban is using a new technique to sell condos at its condo complex The Pacific, and it is positively affecting sales. The Pacific, at 2121 Webster St. in Pacific Heights, sold 75% of its condos since July 2016, according to The Pacific sales associate Elizabeth Burns. The property offers 66 condos and 10 row houses.

Technology, including virtual reality headsets from Steelblue and 70-inch touch-screen televisions, is providing prospective buyers at The Pacific a better idea of what it might be like to live in the community.

Because the top floor grand penthouses have been left as shells, VR tech is offered to provide clients a glimpse of what the space can become. Clients are able to customize their space down to the flooring, finishes and the number of bedrooms and bathrooms, The Pacific sales associate Francisco Otero said. These penthouses are upward of 4k SF.

“[Technology] is bringing staging into the 21st century,” Otero said.

Meanwhile, touch-screens offer a 3-D model that allows viewers to locate specific units within the building — removing the need for a full-scale model.

Trumark Urban marketing director Tabatha Petersen said this is the first time her firm has used this technology on the West Coast to showcase a property and it seems to be helping. Of the four grand penthouses, two have sold. Listing prices were about $17.85M, according to Burns.

The nine-story 250k SF building, designed by Handel Architects, offers large floor plans and high ceilings since it was formery a dental school, according to Petersen. She said The Pacific is Trumark’s crown jewel within its portfolio, and it shows in the high-end details from the black limestone flooring in the lobby to the oak paneling and granite countertops throughout.

Amenities include a front lobby open 24/7, a 1,600 SF fitness studio with a 1,300 SF outdoor yoga studio patio, and an observatory on the eighth floor with a sitting area, fireplace and patio. A guest suite is offered for $150/night for residents to provide an additional room for overnight guests. A private parking garage with valet parking also is available.

The Pacific takes many of its cues from hospitality, offering similar high-end amenities with inspiration coming from luxury boutique hotels, Burns said. Commissioned artwork throughout the building was curated by Maria Di Grande.

Each home has high-end finishes with Arclinea cabinetry and Gaggenau appliances in the kitchen, Otero said. Marble slabs for the countertops were handpicked in Italy by a Trumark representative, Petersen said. Each unit offers a utility room for additional storage instead of the traditional below-ground fenced in storage unit.

Even without the use of new technology, Trumark Urban’s Knox, which hit the market earlier this month, already sold 20% of its 91 units during pre-sales. The mixed-use development is the only for-sale community in the Dogpatch. It offers condos starting in the $700k’s.

The Knox offers 72 floor plans and features a fitness center and community lounge with custom shuffleboard and 4k display. Other amenities include a green roof, a butterfly habitat, a central courtyard with barbecue, fire pits and an outdoor movie wall and water feature. On-site parking, designated car-share spaces, and bike storage with a repair shop also will be available.

The Knox is on the corner of 22nd and Mississippi streets and offers one-, two- and three-bedroom condos with small retail frontage next to the lobby entrance.

Design components include sidewalk lighting and locally commissioned public art curated by Joel Pratt and Buka Design. Homes include Bosch appliances, hardwood flooring in common areas and Nest thermostats. The building is designed by BDE Architecture.