Trumark Homes Offering Unique, Contemporary Single-family Homes At SL70, A New Development In Silver Lake/echo Park

September 29, 2014
SL70 news release

Top California Homebuilder Leads Movement Toward Design-Centric Living with 70 New Homes on a Former Vacant Lot and Site of L.A.’s First Movie Studio

LOS ANGELES – September 29, 2014 – Trumark Homes, a new-generation homebuilder, is now selling homes at SL70, a new neighborhood of 70 three-story single-family homes on a previously vacant corner bordering the Silver Lake and Echo Park neighborhoods. Located on Glendale Boulevard just south of the 2 Freeway, SL70 brings design-centric housing to an up-and-coming neighborhood starved for contemporary living spaces.

“This project represents everything Trumark stands for as a new-generation builder,” said Michael Maples, principal and CEO of Trumark Homes. “The lack of new inventory, the limited development sites and the over-abundance of fixer-uppers will make these new homes in this fantastic community very attractive. Not only is the property in one of LA’s most desirable and creative neighborhoods, but it is close to employment hubs and other popular areas.”

SL70 is within a convenient commute to downtown Los Angeles and Hollywood and close to schools, public transportation, shopping and recreation. Griffith Park and Dodgers Stadium are nearby, and Silver Lake Reservoir is within walking distance. A thriving neighborhood subculture includes vintage and locally designed clothing stores, food trucks and kitschy establishments such as Cha Cha Lounge, and other great restaurants and bars. The area is prime for continued rehabilitation and growth in both residential housing and a resurgence of retail, restaurants and entertainment.

Designed to appeal to professionals who already make up a large portion of homeowners and residents in the Silver Lake/Los Feliz/Echo Park neighborhoods, SL70 reflects the neighborhood’s culture while creating a vibrant community. During the development phase, Trumark met with and filmed local neighbors and businesses, which are featured on the SL70 website.

“The unique urban design of these homes fits seamlessly with our buyers’ busy lifestyles with low-maintenance living that takes full advantage of entertaining space overlooking the downtown skyline and surrounding hillside views,” said Mark Higgins, senior vice president for Trumark Homes.

In developing the property, Trumark teamed up with long-term equity partner The Resmark Companies to bring to life the City of Los Angeles’ Small Lot Ordinance, established in 2005 to encourage infill development and a smart-growth alternative to traditional suburban-style single-family subdivisions. The ordinance allows for subdivision of underutilized land in multifamily and commercial areas into fee-simple homes with smaller lot areas, compact building footprints and reduced yard setbacks. This allowed Trumark to keep SL70 homes affordable, with prices starting in the low $600,000s.

JZMK Partners designed the contemporary homes, which range in size from 1,219 to 1,469 square-feet and have two or three bedrooms, two and a half baths, large rooftop terraces (on most floorplans), open living rooms with 10-foot ceilings, contemporary staircases, and oversized windows. Gourmet kitchens feature premium appliances, quartz countertops and contemporary European cabinetry, and bathrooms have cultured marble countertops and chrome finish faucets. All homes are pre-wired with Category 5 wiring. The well-insulated homes have energy-saving tankless water heaters and aluminum-framed windows with low-E glass and are pre-wired for future solar installations. Two-car garages include conduits for electric vehicle charging.

Unique undulation in building facades and bright pops of color make the exteriors stand out, and Trumark’s design team furnished model interiors with out-of-the-box furnishings including vintage and original pieces from local artists and consignment stores.

SL70 is located on the site of the former Selig Polyscope Studio, which opened in 1909 as Los Angeles’ first permanent movie-making facility and was eventually surrounded by a string of other silent-film studios on Glendale Boulevard. Trumark is honoring Selig Polyscope with a mural created by internationally acclaimed muralists Cyrcle highlighting some of the films and stars from the studio and establishing streets with names such as Silent Era Drive, Polyscope Place and Tom Mix Road.

According to the National Association of Home Builders’ formula to determine the local impact of single-family housing in typical metro areas, adding 70 single-family homes will generate an estimated $14.7 million in local income, $1.5 million in taxes and other revenue for local governments, and 227 local jobs.

Faux Succulents

September 25, 2014

Every room is made a little more fresh and vibrant with plants or flowers. But switching out fresh flowers each week is a task of its own and plants left unattended or out of proper sunlight by folks without a green thumb will quickly loose that fresh feeling. That’s why there are these darling faux succulents that are oh-so-real looking! Simply place on any bedside table, dresser, or dining table and it’s sure to keep itself looking alive and pretty!

Rent is Out of Control, but Should I Buy a Home Right Now?

September 22, 2014

Jitters about a possible interest rate hike and the escalation of rental costs have a lot of California renters wondering, “Should I buy a home right now?” It’s not an unrealistic concern since interest rates are expected to rise from their still historic low levels. How much home you can afford at rates below 5 percent is significantly different than how much home you can afford even if rates rise just a few percentage points. According to a recent article by The Economist, a lot of people are confused about whether they should scramble onto the housing ladder. According to experts there are several reasons why it may be smart to buy now, especially if you are eyeing new construction homes in Southern or Northern California where rent is so high.


Wall Storage for Any Room

September 18, 2014

This wall storage system is fantastic for any room that needs a little extra chic storage! Since it’s a modular system you can recreate the shelves to fit your exact needs. It’s great as a home management desk, design workstation, garage storage or even as a closet organizer. Your home will never look more stylishly organized than with this!

Gen-Y Tips for First Time Home Buyers in California

September 15, 2014

As a member of Generation Y born between 1980 and 1995, you may be buying a home at an older age compared to your older siblings or parents. After roughing it through the Great Recession, many Gen-Y or Millennials living in California rightfully feel they deserve to have a special first home buying experience. According to a recent report by the National Association of Realtors, Gen Y is a real estate force to be reckoned with, representing 31 percent of home buyers and 12 percent of home sellers. Gen Y or Millennials make up the largest share of first-time buyers at 76 percent. When considering tips for first time home buyers, you may be surprised to hear not everyone thinks Gen Y needs to buy a tiny resale starter home. New construction homes in Southern or Northern California are appealing choices for Millennials.


Bedside Stools

September 11, 2014

Whether your bedroom is large or small, these “X” base stools are both practical and design worthy! They are perfect for housing a tray of books, using as a resting stop to put on your shoes or even as extra seating in the room. And their unique look gives your room a pop of style!

New Home Floor Plans for Young Families in Milpitas to Bond

September 8, 2014

As a young family, you want a new construction home that gives you space to grow and breathe as well as family spaces for sharing time. Many of the new home floor plans for young families being constructed in Northern California set boundaries with personal retreats as well as provide flex space for family bonding and entertaining. According to an article by the Washington Post, some of the trends in newly built homes include a large great room, casual dining, family room and kitchen as the hub. A formal living room or two-story family room is no longer in demand. When touring new home models, look for a few key characteristics in the home design to suit your family’s needs.


Lighting to Impress

September 4, 2014

Adding a chandelier to a room always creates a dramatic statement. Whether it’s hanging over a dining table, a bed or your living room setting it will surely catch your eye and of course add a little extra light. These days, industrial looking chandeliers with Edison Bulbs are making a splash in design! Try a look like this from your ceiling and see the unique impact!

From a Budget Perspective, Which is Better, a New Home or a Used Home?

September 1, 2014

Even though you may feel as though you are being indulgent by buying a new construction home, it’s going to be better on your budget. A lot of Millennials ask their parents, “Which is better, a new home or a used home?” Because so many parents have already put tens of thousands of dollars into resale homes that were money pits, the answer is usually to buy new. For a first-time homebuyer, that bit of advice may spark the start of an exciting journey of touring new home models and choosing floor plans for the lifestyle they thought was financially out of reach.