Trumark Homes Announces Closeout of Upcoast Community in Costa Mesa

March 15, 2018

Trumark Homes Announces Closeout of Upcoast Community in Costa Mesa

Upcoast introduced 28 newly constructed eco-friendly homes one mile up from the coast

Newport Beach, Calif. (March 15, 2018)Trumark Homes, the award-winning California homebuilder, announced today the complete closeout of its Upcoast community in Costa Mesa, California, one mile up from the coast. In bringing Upcoast to market, Trumark realized a significant opportunity to provide a unique price band and homestyle in a Class A location.  After launching sales for the 28 homes in June 2016, Trumark experienced a complete sellout in January 2018.

“We are extremely proud of the entire team involved with making Upcoast a success. The three-story coastal home product offerings within this community were well received by our homebuyers and we are pleased that the community has reached a complete closeout,” said Richard Douglass, Southern California division president of Trumark Homes. “Orange County’s more urban market areas remain a top focus for our team for a variety of reasons and we look forward to introducing new innovative communities to this popular region in the future.”

Dedicated to decreasing homebuyers’ carbon footprint, Trumark Homes designed Upcoast with a variety of eco-friendly features including electric vehicle conduits, tankless water heaters, Wi-Fi programming thermostats and Low-E glass vinyl-framed windows throughout.

Priced from $700,000s, the detached homes range in size from 1,900 square feet to 2,300 square feet, and capitalize on the popular indoor/outdoor lifestyle trend with a majority of homes featuring rooftop terraces, many with dramatic views of the coast. Additional community features include convenient access to a system of local walking paths leading to a nearby beach, as well as nearby hiking and biking trails. Upcoast was named “Detached Community of the Year Priced under $1.5 Million” at the 2016 SoCal Awards presented by the Greater Sales & Marketing Council and Building Industry Association of Southern California.

About Trumark Homes

Celebrating its 30th anniversary in 2018, Trumark Homes is a visionary, next generation homebuilder with a robust portfolio of new home neighborhoods spanning the state of California. Emphasizing distinction and innovation in every home, Trumark Homes focuses on core infill developments in locations that exhibit strong job growth and provide access to major job centers. The nationally award-winning homebuilder is part of the Trumark Group of Companies, a diversified real estate development and building firm that also includes: Trumark Communities, a residential land development platform; Trumark Commercial, which builds, leases and sells commercial buildings; and Trumark Urban, a vertically integrated residential developer focused on core urban neighborhoods. For more information, visit

Trumark Companies To Redefine Age-Qualified Communities With New TruLiving Division

March 7, 2018

Trumark Companies To Redefine Age-Qualified Communities With New TruLiving Division

TruLiving to Feature First 55+ Residential Community Amenity Registered to Achieve WELL Certification and Designed to Improve Health and Well-Being of Residents

SAN RAMON, Calif., March 7, 2018 – Trumark Companies’ master planned development division, Trumark Communities, has announced the launch of TruLiving, an innovative new home community model designed to revolutionize the age-qualified real estate market. Featuring the first age-qualified community amenity in the country to be registered under the WELL Building Standard® by the International WELL Building Institute™, TruLiving will deliver features that benefit health and well-being by aligning with the seven concepts of the WELL Building Standard – air, water, nourishment, light, fitness, comfort and mind. More than just healthy communities, TruLiving will also redefine the way people see and approach the 55+ market, attracting buyers with a real, yet surprisingly new way to live life and live it well.

“As we design these communities, we want to think different, turn things around and change what you know about age-qualified,” said Mike Maples, co-founder and principal of Trumark. “We’re not taking the same old approach that saturates the 55+ market. We’re addressing the target market in a new way. They don’t want to be called baby boomers, age-qualified or active adult. They don’t want to be seen as different. So we’re using a new kind of delivery and positioning that doesn’t categorize the audience, but engages them. What we call the ‘unAQ’. TruLiving is about living life and living healthy. It’s ageless, distinct and disruptive and it’s an evolved way to look at 55+ that’s more inspiring, diverse and interesting.”

As today’s age-qualified consumers change and shift their focus on wellness, TruLiving is primed to greet them with homes that fit their needs. It’s about healthy communities that are designed to improve well-being and human experience, and TruLiving aims to set the bar by leading the way as the first developer to holistically address wellness for the 55+ market.

TruLiving communities won’t be typical active adult neighborhoods. They will integrate several fundamental ingredients that set them apart from the conventional players currently in the market. Wellness will stand front and center at every TruLiving community, offering a mix of fitness, entertainment, connectivity and well-being curated to help residents live a life of possibilities. A robust enrichment program will fuel inspiration with activities ranging from community volunteer opportunities and cultural trips to educational classes such as cooking and music. Each TruLiving community will take active, healthy living to the next level, providing amenities geared toward fitness and enjoyment of the great outdoors. Lastly, innovative technology will make life simpler with a dedicated app that allows residents to view social event calendars, schedule an exercise class and more. Areas for gathering and socializing, lifestyle-enhancing programming, movie nights and other exciting offerings will pave the way for connection between residents in each community.

“With the introduction of TruLiving, we realized a tremendous opportunity to not only take advantage of the growing 55+ population, but also to introduce wellness features that are unlike anything other builders have done,” said Gregg Nelson, co-founder and principal of Trumark. “TruLiving disrupts all you know about age-qualified and our communities will not be a one-size-fits-all approach. We will provide offerings to the market that range in community size, price and living environments, including boutique urban and core-suburban offerings. As Trumark celebrates our 30th year in business, TruLiving is a natural expansion for our company and we are confident that it will be a game changer for wellness-driven age-focused communities of the future.”

TruLiving’s first age-qualified master planned community in Manteca, CA, will introduce approximately 490 single-family detached homes to a highly desirable Bay Area location surrounded by major transit systems. The community will include a health forward 10,000-square-foot clubhouse registered to achieve WELL Certification™ complete with expansive gathering spaces, pool and spa, walking trails, virtual fitness, gym, bocce ball and pickleball courts. Trumark commenced construction on this TruLiving community in January 2018, with home sales slated to begin in 2019.

For more information on TruLiving, please visit:

About Trumark Group of Companies

Celebrating its 30th anniversary in 2018, The Trumark Group of Companies is a diversified real estate development and building firm that includes: Trumark Communities, a master planned community developer; Trumark Homes, a next generation homebuilder; Trumark Commercial, which builds, leases and sells commercial buildings; and Trumark Urban, a vertically integrated residential developer focused on core urban neighborhoods.

About Trumark Communities

Trumark Communities is a nationally award winning residential land development platform focused on acquiring, developing and selling improved lots in master planned communities; current pipeline includes 3,100 lots in prime core-accessible areas of California representing total projected revenue in excess of $500 million. Trumark Communities has realized lot sales to builders of over $300 million since 2015.

About The WELL Building Standard®

The WELL Building Standard® is a performance-based system for measuring, certifying and monitoring features of the built environment that impact human health and well-being through air, water, nourishment, light, fitness, comfort and mind. WELL is managed and administered by the International WELL Building Institute™ (IWBI), a public benefit corporation whose mission is to improve human health and well-being through the built environment. WELL is grounded in a body of medical research that explores the connection between the buildings where we spend more than 90 percent of our time and the health and wellness of its occupants. WELL Certified™ spaces and WELL Compliant™ core and shell developments can help create a built environment that improves the nutrition, fitness, mood and sleep patterns.